Myth Buster: Genetic Health Testing is Expensive
POPULAR MYTH: Genetic health testing is expensive, confusing, and a passing fad.
Customer Care
The Changing Landscape
If you wanted to sell your puppies on a listing marketplace, the process used to be simple. You needed a picture of the puppy, a generic description, and your phone number. Then you waited for calls and usually sold your puppies within a week or two.
Written By: Chuck Holt
Breeding and selling puppies has become increasingly difficult due to changes in the puppy selling industry. Breeders are struggling to sell their puppies and are receiving lower prices. To adapt to these changes, breeders must find new strategies to sell their puppies at their desired price.
So what has changed? For starters the puppy selling industry is facing a huge supply and demand issue, with a large number of puppies available for sale and customers being more selective. One online marketplace currently has almost 800 cavapoo puppies and over 500 goldendoodles listed for sale. This has led to potential customers bargaining more than usual, asking for discounts, additional health guarantees, or other incentives to help them purchase a puppy.
Another change the puppy industry is experiencing is a shift towards more educated puppy owners who are increasingly doing DNA testing to identify potential genetic issues with their breeds. This trend has become so popular that DNA testing companies are now advertising directly to consumers.
These recent changes in the puppy selling industry are forcing breeders to step up their game. It’s important for breeders to highlight what sets them apart from the hundreds of other breeders. If they can’t answer why someone should buy from them, they risk selling puppies older and for less money.
What can breeders do? Breeders should take more ownership in their puppy listings by being selective with their photographer, providing better descriptions, and listing what sets them apart. The industry has seen a cookie cutter approach to puppy listings and the result is that all the photos and descriptions look alike They should also prioritize DNA and genetic testing, as it is necessary in today’s market. Lastly, they should decide on what sets them apart, such as certifications, microchipping, exercise programs, and support on the back end, in order to provide value added benefits. The puppy market landscape has changed, and I do not see it going back to COVID days any time soon. For those who desire to not just survive but want to thrive in this new landscape, this article provides a great starting point for addressing your marketing strategy
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SWOT Analysis Part 5 of 5: Recognizing Threats.
Not something we want to talk about, but something that needs to be addresses: Threats within our company. Whether it’s a grooming business, a daycare, or a professional breeding business, there are certain threats that could become reality if our Weaknesses are not addressed.
Part 5 of this amazing continued series of articles dedicated to explaining and helping you implement the SWOT Analysis in your business or kennel. Another great article, done by Chuck Holt, with New Now Services, and this one focuses on the T of the acronym: Threats.
USDA Today: Issue 2
If you have a USDA License, you need to understand that things continue to change with how they are enforcing
the Animal Welfare Act. I want to introduce myself and my reasons for writing this article and some future articles about the USDA.