Customer Survey
Customer Survery The Results Are In So, if you’ve been reading this section of The Dog Journal, you are probably anticipating another great Results article.
In Issue 5 of TDJ in this column, we asked participants if they are familiar with and would support a program like the Canine Care Certified program. 33% of them said they are familiar with the program, and 88% said they would support it. Only 6 of the people that knew anything about the program said they would not support it.
Now, in this issue, we’re going to see if the people that support the program would actually pay more or choose a puppy coming from a program like this over one that does not. Please remember that there are lots of other good reasons to keep becoming more ethical and stepping up our game, but in this article we are talking only about the monetary gain that can happen.
Written By: The Dog Journal
Question Number 3:
If you were looking to adopt or purchase a new puppy, would you choose one coming from a rescue or breeder that is part of program like that, even if the cost were higher?
79% Yes
21% No
And there it is! 79% of the 200 plus participants that we asked said they would pay more for a puppy coming from a program like the Canine Care Certified program. And remember, only 33% of them even know what it is. That goes to show that being part of something creditable is worthwhile, for multiple reasons, some of which the participants listed as follows:
Customer Survery The Results Are In So, if you’ve been reading this section of The Dog Journal, you are probably anticipating another great Results article.
For this issue of The Dog Journal’s Results section, we’re going to talk about something a little different! In issue two, we did a giveaway drawing, and on the entries, we asked two questions. Everyone that entered for the drawing needed to fill out the answers to the questions, and the answers that came back were so interesting we decided to share them with our readers.
The final results are in that we received from puppy buyers and what they are considering when purchasing a new puppy.