In issue 6 of TDJ, you probably saw the great article in the Customer Care, about how important it is send enough with your puppies to their new homes that the new owner feels prepared, all while not overwhelming them with useless products. We decided to do a real-life survey, and actually find out what’s wanted and what’s unnecessary. Around 170 people were surveyed, and the results are below. Here we go!
Written By: The Dog Journal
Question Number 1:
If you bought a new puppy, would you want it microchipped?
165 Yes
26 No
Ok, ok, so definitely an overwhelming percentage of people want their new puppies microchipped!
Question Number 2:
Would you prefer your documents and paperwork in hard copy or digital copy, or both?
113 Both
43 Hard Copy
33 Digital
This one surprised me a bit, I expected to see more people wanting just a digital copy over a hard copy, but it looks like there’s a lot of demand for both.
Question Number 3:
Would you prefer to (A) purchase your own puppy supplies, would you want them (B) included in the price of your new puppy, or would you prefer to order (C) just the supplies you want at an additional cost from the breeder.
120 A
36 B
32 C
Would you believe it? According to this, by far and away, most of your new puppy parents want to buy their own supplies!
Question Number 4:
Choose each of the items that you would ideally like to receive with your new puppy, but wouldn’t pay extra for.
98 puppy registration
98 microchips
94 30-day insurance policy
77 leash and collar
75 30-day supply of dog food
55 treats
50 toys
47 crate
36 training video or classes
So, the participants could check more than one item here, so we don’t know how many items each person chose, but the point here is that per popularity vote, we can get an idea which items are considered mandatory. Check back next month for the last three questions!
Ever wonder how important certain breeding practices are to your potential puppy buyers? Well, we did too, enough so that The Dog
Journal decided to have a customer survey done
in the hopes that some of our questions could
be answered.
Now, in this issue, we’re going to see if the people that support the program would actually pay more or choose a puppy coming from a program like this over one that does not. Please remember that there are lots of other good reasons to keep becoming more ethical and stepping up our game, but in this article we are talking only about the monetary gain that can happen.
This is part two of the article The Results Are In. In the last issue, we covered a lot of information
about what potential customers want to see when they look to purchase a puppy, and what’s important to them.
